To ensure the full potential of the region is realized, we have a policy of very low cropping levels in our vineyards, all of which are owned and managed by the partners of Mt Difficulty. Most of our vines were planted eight to nine years ago. This is relatively old for Central Otago and is extremely valuable in adding extra complexity and concentration to our Pinot noir wine. In early 2001 we commissioned a brand new, state of the art winery amidst our vineyards on Felton Road. The winery was specially designed to produce hand made Pinot noir, along with separate facilities for other varieties such as a specific barrel hall for Chardonnay. This facility, along with the expertise of wine maker Matt Dicey, allows us to convert the outstanding qualities of the grapes into equally outstanding wine. The Mt Difficulty brand started in 1998 with a very small production of Pinot noir and Chardonnay. This Pinot noir went on to win a Gold medal at the 1999 Air New Zealand wine awards, with the Chardonnay attaining Silver. This was a great result for a startup winery and shows the potential of Central Otago for these varieties. Previously the grapes from our vineyards were included in many top-performing wines from other Central Otago wineries. The four Mt Difficulty vineyards are privately owned by the same people who started and own the Mt Difficulty brand and winery. The initial joint venture has grown into a leading New Zealand boutique winery with export markets in the United States, United Kingdom, Australia and Singapore, with the rest of the world to come!